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"I found my soul mate, but then swiped left in hopes of finding a better looking soul mate," one joked." data-title = "Hinge’s Animated Short Film Shows How to Avoid the Dystopian Carnival of Online Dating" data-categories = "ad-of-the-day" data-popup = "" data-ads = "Yes" data-company = "" data-outstream = "yes" On a Sunday afternoon recently in New York's Bryant Park, three men were sitting outside talking about the woes of dating."I found my soul mate, but then swiped left in hopes of finding a better looking soul mate," one joked.The dark humor shows the serious problem that many young people around the world now face when it comes to online dating. Today, Hinge—a dating app that uses mutual Facebook friends as a better filter for finding a better match—is launching an overhaul of the app that it says could help lead to more chats and, hopefully, more dates.
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"This whole world was inspired by everything that we were seeing, and we felt that by doing an animated film," said Katie Hunt, Hinge's chief brand officer.
"It kind of gave us license to have a bit more levity to talk about it and also sort of talk about it in a more abstracted way, which we were really attracted to." The carnival—created in partnership with The Studio and Hinge's agency Red Antler—serves as a metaphor for online dating.
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